Article marketing is the act of distributing articles to sites like Ezinearticles.com, Goarticles.com, Articlesbase.com, and lots of others. These article web sites have a significant readership.
Most article sites allow you to post your article for free. Once published, your article becomes available for all to see and potentially reuse. When done properly, articles you post on article sites can then become “link bait” for other web sites. If you submit an article to one of these article sites, usually you are able to include a few sentences on whatever you would like including a link to your website at the end of the article in the “author box”. Some article sites will allow you to include HTML links in your articles. You can then link your keyword phrase to the page on your website you’re trying to promote for that keyword, which is a highly effective search engine optimization (SEO) technique.
Content is king! Without Content on your website you cannot possibly expect to rank, therefore articles are an essential ingredient in your SEO( Search Engine Optimization) campaign including both on and off the page SEO. The content, articles not only makes your website look good in the eyes of the search engines, it also brings in traffic, the web site visitors.
The recent changes to Google’s Algorithm have had a negative impact on article marketing in general, however, article marketing is still an effective way to help you build quality back links and bring more traffic to your site. Is it still really worth it? Depends on how your article marketing strategy is and how you can do it efficiently and effectively.
EzineArticles and GoArticles
There are thousands of article directories out there, and which one you choose to utilize? For effective link building strategy, we know that quality is more important than quantity. Therefore, pick the high quality article directories to submit your article. So far the largest article directory is EzineArticles.
Account and Author details
You probably already have an account with EzineArticles, if not, you can sign up very easily. If you intend on simply publishing under yourself, then OK. However, if you plan to submit different articles for different niche websites, I highly recommend you to create another author under your account. This is an easy process and means that you can have one author for each niche you are in. You may want to go the extra step and change IP’s and create a whole new account.
The Article Marketing Process
1.First choose a topic and write an appealing article.
It’s well known in the article marketing industry that the short, 400-600 word articles, generally get the most traffic. However, those of you who are copywriters or regular bloggers will be well aware that the title of your articles has the most impact on how often your article is read. The same of course applies in effective article marketing. It also impacts whether your article is republished by other websites. Your article title has to have the right keywords and has to be interesting enough to be clicked and finally, your article may be republished. It is a very good thing that you can go back and change the title or any element of your articles at any time but it has to be re-approved each time, therefore you should aim to get it right straight before submitting it to the article directory.
2. And then submit your article to EzineArticles or GoArticles.
If you submit your article to Ezinearticles.com, you not only just can get the link, but also you may get the secondary links. Ezine is a very high traffic website and lots of webmasters use the content found there to put on their own websites, and they usually leave the links in the author box intact. Therefore, you may see several links coming to your website from different websites that have placed your ezine article on their sites.
Which link should point where? and what works best?
Make sure your keywords are in the anchor text each time. Link the hyperlink to your site. When submitting to Ezine or GoArticles, always link back to the main page and one other page on your site.
The Duplicate Content Penalty
The duplicate content penalty is a major concern when do article marketing if you republish your content, since Google and other search engines may penalize websites that produce duplicate content by removing the page from it’s index or reducing it’s search ranking. Some observation on Google reports that the original source of the article, as in the first place that Google finds the content or the version it deems as the oldest, won’t be penalized. However, this is not a verified claim.
In order to avoid the duplicate content penalty, you need to modify your article before submitting it to the article sites, such as Ezine Articles. Therefore, it’s not a direct reproduction of the article on your website. However, if you are really worried, take the time to modify your articles or only submit original content.
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