How to Choose a Domain Name

Learning how to choose a right domain name is of the utmost importance whether you are looking for a domain name for your business or for a personal website. In order to select a right domain name for your website or business, you need to consider a lot of factors. Branding and SEO (Search Engine Optimization) are two aspects, which you need to think about. Weigh the pros and cons when you choose a domain name.

5 General Rules

The 5 general rules below can guide you to determine whether a given domain name is a good choice.

1. Short

A good domain name should be short, the shorter the better. Usually a short name is easy to remember.

2. Easy to remember

However, not all short names are memorable. If a short domain name is not a short word people usually know, it is hard to remember. Such as x1gy.com. If the short domain name makes no sense in and of itself it is not memorable, a longer domain name with the words people are familiar with, which can represent your business is much better choice.

3. Related to your Core Business or Business Name

The very best domain name should be one people can guess by your company’s name or the products or services you are offering.

4. Easy to spell

The domain names, which are hard to spell if you’ve only heard it orally, are not good choices. Avoid a hyphen as possible as you can since you’d always need to explain on the phone or podcast, “It has a hyphen between the words.” If you always have to explain how to spell your domain name, then it’s not a very good choice.

5. Non-confusable with another domain name

Especially, do not conflict with an existing trademark.

In addition, the 5 general rules above, you’d better to consider SEO(Search Engine Optimization) factors when you choose your domain name.

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