To Choose the best keywords for your Adsense website is crucial for you to build a profitable Adsense website. Obviously, earning money is the goal. Attracting organic traffic towards your website is another key to your niche site success. Let’s look at how to choose keywords that helps you Making Money with Google AdSense.
Making Money with Google AdSense
Money Factors for Best Keywords
Cost Per Click
Money Factors for Best Keywords
Cost Per Click
Cost Per Click (CPC) is the maximum amount of money an advertiser is willing to pay for a click. High paying keywords are those keywords that have high CPC. Higher the CPC of a keyword, more will be the earnings you can expect by targeting that keyword in your AdSense website. You can see CPC for each keyword from Google AdWords Tool.
So, if I choose the keyword that has the highest CPC for my AdSense site, I will make a lot of money, right? No, because CPC is not the only factor that makes the profitability of a keyword, there are many other factors we need to consider. For example, in some cases, there are no advertisers bidding on a keyword having high CPC. Namely, it means no one is going to pay you that high for a click.
Number of advertisers
We must know that keywords with high CPC do not always come with high number of advertisers. There are many keywords in Google’s AdWords system that have a high price, but almost no or very less number of advertisers. So, if you build a website targeting a high CPC keyword on which no one is bidding, Google will try to fill the ad blocks with ads of the related keywords, which may have low CPC, resulting in less AdSense earnings.
Therefore, it is very important to see the number of advertisers bidding on the keyword. Generally, the more advertisers, the more competition will be among them to get the top position. This means that they are willing to pay more per click. In other words, you may get more AdSense money.
Number of clicks on an Ad
It refers to the number of clicks an advertiser’s ad gets, or called CRT(Click Through Rate). Apparently, the higher CRT, the better. For example, although the keyword has high CPC, the number of clicks is less. This means less AdSense earnings. You may do not want to target this kind of keywords. However, if the number of clicks per month is lower than expected, but there are more advertisers. This keyword is the right choice. Such keywords are called “Niche AdSense keywords.” This means that Google is not able to generate traffic on such keyword ads, which makes it difficult to exhaust the advertising budgets of the advertisers. Therefore, in order to meet its targets, Google happily shares high paying ads with you, resulting in more AdSense earnings.
Bidding quality
If there are 500 advertisers bidding on a keyword. The top 10 of these are paying good price, something like $15 per click, while the rest of them pay somewhere between $1 and $0.05. In this case, we can see that although the top 10 advertisers are paying higher, but the rest 490 advertisers are paying very low. There is a high probability of your getting the ads of those 490 sponsors. Therefore, the average bidding price of the top 10 advertises can be really misleading.
In order to choose the best keyword to target for your AdSense site, you’d better to consider the number of clicks, CTR and the other factors like number of sponsors, CPC and bidding quality.
To make good earnings from your AdSense site, in addition to consider the factors of your targeting keyword on money, traffic is another critical factor.
Traffic Factors for Best Keywords
Estimating traffic for a keyword is very important before deciding to target it. Along with the competition analysis, it helps you predict how much traffic you can expect if you build a website around the keyword. Google AdWords tool can show you how many people are searching for a particular term.
Niche Keywords
Just like to low your competition, you’d better to find a niche. The best keywords should be niche keywords that are the keywords highly searched by the web searchers, and are rarely used by your competitors. Less competition means more traffic, more visitors to your website. Usually, targeting ten niche keywords is much easier and more profitable than targeting a highly competitive keyword.
Competition Analysis
To analyze your competitors’ websites, you need to consider many factors. It is assumed that if a web page targeting a particular keyword, the keyword is used in the title as well as in the anchor text linking to that webpage, the page is listed higher by the search engines as it is dedicated to what a user searched for. Please refer to ” Keyword Competition Analysis” for more detail on this topic.
To choose the best keywords for your AdSense website and help you Making Money with Google AdSense, you need consider a number of factors. A profitable AdSense keyword depends more on the number of advertisers than CPC. In addition, number of clicks and bidding quality need to be rightly assessed by taking out the average of all the sponsors bidding on a keyword. Competition analysis is the key to estimate your rankings and traffic to your site. All this helps you to make a wise decision while choosing the best keywords for your AdSense website.
Related posts:
- Making Money with Google AdSense Step By Step: The Plan
- How To Find Keywords Using Google Ad Words Tool
- Niche Keyword Research: How To Brainstorm Keywords
- Find a Niche Using Google Adwords Keyword Tool
- 3 Proven Ways to Make Money Online with Your Website
