To have a successful business, you need a domain name. The benefits you get by owning your domain name for your business is countless. The cost of registering a domain name has become incredibly cheap that virtually anyone can afford to get one. Many hosting companies can host your website in the meantime allow you to register your own domain name with them. It’s very convenient!
What is a Domain Name?
The Domain Name System (DNS) helps users to find their way around the Internet. Every computer on the Internet has a unique address, which usually is a long and complicated strings. It is called its “IP address” (IP stands for “Internet Protocol”). IP Addresses are hard to remember. The DNS makes using the Internet easier by allowing a familiar string of letters, called “domain name” to be used instead of the IP address. So instead of typing 198.121.156.9, you can type www.onlinebusinesslab.com. Domain Name makes addresses easier to remember.
5 Reasons to Own a Domain Name
There are many reasons and benefits to consider owning a domain name. Here are the five of them, which we think is the most important ones.
1. More Freedom and Security
It is free to blog or create your content under a sub-domain (e.g. Blogger and WordPress), however, you are required to comply to the long list of requirements imposed by your site administrator. Failure to comply could mean the suspension of your blog or web pages. Another drawback is the long URLs you get, which is difficult to remember. If you want to change the web design, or add features to your platform, usually it is impossible because you do not have the permission.
A long URL under a free hosting is tied to the web host or ISP. You can not change hosting company without losing your hard built links, Google Page Ranking and other ranks. If however you have your own domain name, you can keep all your links, your precious Page Ranks and other rankings when you decide to change your hosting company.
2. More Search Engine Optimization Opportunities
If you have a domain name contains keywords that describe your website’s topic it can help boost your search engine ranking and thus help you get more visitors.
If you own domain names that include your targeting keywords that are important to your business, it will help you bid on keywords at Google AdWords and Yahoo Search Marketing to advertise your website.
3. Easier Branding
It is much easier to use your own domain name for branding. The problem with sub-domain is that it is difficult to establish your own brand and identity because of the attached blogspot or wordpress into it. Using your own domain name will make your website distinct making it more convenient to build your brand. Also, using your own domain name makes your website more professional and more credible. In addition, you can use your domain address (www.yourname.com) for your virtual email addresses (yourname@yourname.com) on your marketing.
4. More Monetization Opportunities
Because you have better brand, advertisers would like to work with you more. Because you have full control on designing your website, you have much more flexibility and opportunity to make profit from your website.
5. Limited Supply- Get It First
Since many good domain name have been registered. Nowadays, the ideal ones have to be bought in the secondary market, and the prices are rising. It is wise if you have a good online business plan and buy up the domains you think you will be using.
Choosing a good domain is critical for your online success. Buying domain names in your targeted keywords, category or industry are usually recommended, however, there are other important criteria you need to know before you register your domain. Please refer to how to choose a right domain for your website.
Registering and using your own domain name is really affordable and beneficial. BlueHost is one of the hosting companies, which can host your website in the meantime allow you to register your own domain name with them. We use BlueHost to host our website, we also buy our domains through them for ease and convenience.
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