In previous posts we talked about Social Media Marketing via Twitter and Facebook. Since using video for commercials is a great way to promote your business, in this article, we talk about how to use YouTube, the most popular and free social media platform to market your business, providing more value to your customers and reaching more potential customers.
YouTube is the second highest trafficked site globally according to alexa. YouTube is optimized for 18 different languages and has a large presence in the Asian market place. We really should pay attention to YouTube because it can help our online businesses to reach huge potential customers.
How to Market your Products and/or Services using YouTube?
1. Find a right category
YouTube has several categories that you can upload videos to. You need to decide what category your products or services fit into.
- Autos and Vehicles
- Comedy
- Education
- Entertainment
- Film and Animation
- Gaming
- How-to and Style
- Nonprofit and Activism
- People and Blogs
- Pets and Animals
- Science and Technology
- Sports
- Travel and Events
2. Decide What Type of Video
Think about what type of video could be valuable and interactive to your consumers and potential customers. Such as, how-to videos and entertaining videos, etc. Make high quality and appealing video to your community.
3. Use YouTube Channel
YouTube also introduced brand channels for businesses to set up their own page that is branded by you and houses your videos. This is the YouTube concept of advertising and marketing.
4. Power of Views, Ratings, Favorites and Comments
Comments, favorites, ratings and views from viewers are considered as votes and honors by Youtube. Try to upload quality videos and get a substantial number of votes, favorites, ratings or views to maximize your marketing efforts.
Tips for Marketing on YouTube
There are a lot of tools Youtube offered for marketing your video. Here are some of them for your reference.
1. Share option
You can share by email address, with friends you have attached to your account, and social media sites.
2. Bulletin Boards
By posting a message on bulletin boards, your video will be displayed to all of your friends on your profile.
3. Invite to subscribe
This feature is available in your account to a invite your contacts to subscribe.
4. Add friends
Adding friends is a powerful way to gain exposure on YouTube.
5. Sharing videos with email
You can send videos out to your contacts with a link to the video and an encouragement to share it.
6. Using other Social Media
You can leverage digg and other social media sites like facebook to drive traffic to your YouTube videos.
7. Keeping your video fresh
The search algorithm of video values freshness. You would be better upload new videos occasionally.
Youtube is the largest video sharing site to date, with the most traffic and the highest amount of users on it making YouTube the definitive place for getting your videos published and marketed on. YouTube is another effective way to utilize social media marketing with the low cost. As with any social media marketing strategies, be creative when you create and promote your YouTube video to market your business.
Related posts:
- Social Media Marketing You must Take Advantage of !
- How to Facebook – A Beginner’s Guide
- Online Marketing for Beginners
- 15 Facebook Marketing Tips
- Facebook Marketing
